HGTV Was New Year’s Day Champ With All New Shows

HGTV Was New Year’s Day Champ With All New Shows

HGTV did something on New Year’s Day that is all but unheard of on a holiday: The network ran new shows all day long, and even introduced at least four new series during the day.

Somehow, the people who run HGTV have concluded that New Year’s Day is a very sedentary holiday for most people — a great many of whom like to do nothing more on that day than lazily watch TV. And apparently, these people love to watch the voyeuristic house-tour shows on HGTV.

So the network programmed an entire day of house-hunting shows, including new episodes of long-running series such as “House Hunters” and episodes of new house-tour shows sporting new titles, although they all follow the same basic pattern.

That pattern is: People just like you and me are seen in the process of touring houses for sale, after which they pick one. It’s that simple. And it’s pure genius.

As far as I could tell, HGTV’s all-day lineup of new shows on New Year’s Day began at 10 a.m. (Eastern) with two new episodes of “House Hunters,” followed by two hours of live coverage of the Rose Bowl Parade from Pasadena.

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HGTV Teamed With Wayfair to Create Its First Special Co-Produced With a Brand Partner

HGTV Teamed With Wayfair to Create Its First Special Co-Produced With a Brand Partner

HGTV spotlights brands in almost all of its shows, but the network had never produced a special with one of its advertising partners before.

That will change in 2018, when HGTV airs Home United, a 30-minute special produced with Wayfair that features home renovation stars Chris and Peyton Lambton helping a newlywed couple merge their design styles.

The show, which airs at 10 a.m. on Saturday, Jan. 6, will feature furnishings and décor from Wayfair.com, which sells more than 8 million items for the home. It will also incorporate Wayfair’s Idea Boards, which allow users to curate and save products from the site.

Wayfair’s website will include a curated collection of items featured on the show.

The idea for Home United came out of a brainstorming summit between HGTV and Wayfair, which have been partners for several years. “We were both looking for ways to give the consumer more ‘shoppable’ ideas within a show,” said Donna Stephens, svp of ad sales, Scripps Networks Interactive.

That led to HGTV doing something it had never done before: producing a special with a brand partners.

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Why millennials are obsessed with HGTV

Why millennials are obsessed with HGTV

With home prices hitting new highs, homeownership appears increasingly unattainable for the 20- and 30-something cohort. But, that’s not stopping them from gravitating toward HGTV’s aspirational and escapist programming.

Together, Gen Z and millennials account for 55% of HGTV’s audience.

Michael Barrera, 25, spends five to six hours each week watching HGTV, allowing himself to binge on Sundays. “Fixer Upper,” a primary ratings driver for HGTV, is his favorite show. “House Hunters,” “Property Brothers,” “Flip or Flop,” and “Love it or List it” are the top shows by gross rating point.

“With all the news in the world right now, it feels like a really nice escape. The programming is aspirational, inspirational, and feels like a bit of a vacation,” he told Yahoo Finance.

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Renovating HGTV Urban Oasis home a welcome challenge for Knoxville architect, contractor

Renovating HGTV Urban Oasis home a welcome challenge for Knoxville architect, contractor

Sean and Sara Martin almost missed the opportunity to design the HGTV 2017 Urban Oasis in Fourth and Gill, the neighborhood where they live.

“[HGTV Project Manager] Scott Branscom called and pretended to be a homeowner,” architect Sara Martin said. “He said he had purchased a house in Fourth and Gill and wanted it renovated before moving in.”

“We have a six- to 12-month backlog,” said Sean Martin, Sara’s husband and partner in their business, Open Door Architecture.

“When people call and want something fast, I just tell them we can’t get to it,” Sara Martin said. “And I say, ‘Let me give you some other names.’ There was this pregnant pause. And then [Scott] said, ‘What if I told you this was for a production company?’ I said, ‘Keep talking.’”

Their next call was to their nanny, Sean Martin said.

“This was in September 2016,” he said. “We asked her, ‘Can you work every weekend in November and December?’”

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HGTV is a starmaking network. Will this small-town couple be the next Chip and Joanna?

HGTV is a starmaking network. Will this small-town couple be the next Chip and Joanna?

LAUREL, Miss. —Ben Napier is massive, 6-foot-6, 300 lbs. His wife, Erin — 5-foot-5, slim — is not. She calls him “Big” and cranes her neck in such a constant state of adoration that she appears to be risking long-term muscle strain.

“Our show is a little bit ‘This Old House’ and a little bit ‘Gilmore Girls,’ ” says Erin, 32, standing in the living room of the morning’s second makeover house, where the Napiers are taping “Home Town,” the latest hit show on cable giant HGTV.

The show is a paean to this town of 19,000, once rich in loblolly pine, a town of handsome early- 20th-century houses and dismal 1970s downtown urban renewal, which the Napiers and their entrepreneurial friends are determined to undo.

Laurel has “seen some hard times,” says Ben, 34, in the show’s opening. “We’re committed to change that one house at a time.”

The Napiers — and Laurel — are rising stars of HGTV. This spring, more than 16 million viewers watched the debut season of “Home Town.” Driving around, it’s easy to spot the five houses that the show is simultaneously renovating for the second season, scheduled to air early next year. The driveways are crammed with dumpsters and a dozen production and construction-crew trucks. Visitors tour the historic district in search of last season’s renovations — and the Napiers’ yellow 1925 Craftsman home.

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